CLIENT DOCUMENT2026
WEBSITE BRIEF
A Complete Guide for Business Owners · Choochy Digital Solutions
Client
Date
Project Ref
INTRODUCTION
Welcome to the Discovery Phase
Welcome to the discovery phase of your website project. This document outlines everything we need from you to create a website that truly works for your business. Think of this phase as the foundation of a house — get it right now, and everything else builds smoothly.
This phase covers:
- → Your business and what you do
- → Your goals for the website
- → Who your customers are
- → Your budget and timeline
- → Your branding and visual style
Timeline: 2–4 weeks · Deliverable: Project plan & design brief
01
Section 01 — Business Overview
1.1 Tell Us About Your Business
- → What does your business do?
- → How long have you been in business?
- → How many employees do you have?
- → What products or services do you offer?
- → What makes you different from competitors?
ℹWe need to understand your core business so we can reflect it on your website.
1.2 Your Current Situation
- → Do you have an existing website? What do you like or dislike about it?
- → What problems are you trying to solve with a new website?
- → What frustrates your customers about your current online presence?
ℹThis helps us avoid repeating past mistakes.
02
Section 02 — Website Goals & Purpose
2.1 Primary Purpose — rank these
2.2 Define Success
→ If your website launched tomorrow and felt 100% worth the investment, what would that look like?
ℹBe specific — e.g. 10 qualified leads per week.
2.3 Business Metrics — select all that apply
ℹDo you currently track any of these?
03
Section 03 — Your Target Audience
3.1 Who Are Your Customers?
- → Age range?
- → Gender split?
- → Location?
- → Income level or business size?
- → Industry or profession?
- → Problems they're trying to solve?
- → What motivates them to buy?
ℹDescribe your primary customer in as much detail as possible.
3.2 Secondary Audiences
→ List any other important customer groups and describe them.
3.3 Customer Needs
- → What question are they asking?
- → What's their main pain point?
- → How do they find solutions?
- → What objections might they have?
ℹAnswer for each customer group.
04
Section 04 — Brand & Visual Identity
4.1 Existing Branding — provide if available
4.2 Brand Personality — choose 3 words
→ E.g. Professional, Creative, Friendly, Trustworthy, Innovative, Bold
4.3 Visual Style Preferences
→ Share 3–5 website links you like and explain what appeals to you about each.
ℹVisual examples tell us more than descriptions.
4.4 Design Direction — select one
05
Section 05 — Content & Structure
5.1 Pages Needed
5.2 Content You'll Provide
ℹWhen can you provide this content?
06
Section 06 — Competitor Analysis
6.1 Your Competitors — list 3–5
- → What do they do well on their website?
- → What's missing or could be improved?
- → What's your main advantage over them?
ℹBe honest — this helps us position you effectively.
6.2 Your Competitive Advantages
07
Section 07 — Features & Functionality
7.1 Must-Have Features
ℹMark all required for launch.
7.2 Software Integrations
ℹBe ready to provide login details for testing.
7.3 Mobile Experience
08
Section 08 — Project Logistics
8.1 Timeline
- → Target launch date?
- → Fixed or flexible?
- → Any hard deadlines?
8.2 Budget Range
ℹIs this flexible if we identify valuable additions?
8.3 Stakeholders
- → Who is involved in approvals? (Name / Role / Email)
- → Primary contact?
- → Preferred contact method?
8.4 Maintenance
Estimated updates per month:
09
Section 09 — Technical Considerations
9.1 Hosting & Domain
- → Do you own a domain? If yes, what is it?
- → Do you have a hosting provider?
- → Happy for us to recommend and set these up?
9.2 SEO Priority
ℹSEO helps customers find you in Google searches.
9.3 Analytics & Tracking
10
Section 10 — Additional Information
10.1 Anything Else?
- → Questions about this project?
- → Anything you're concerned about?
- → Special or unique requirements?
10.2 Reference Materials Checklist
ℹGather these before our kickoff call.
What Happens Next
Next Steps
- 01Submit this completed guide
- 02Schedule a clarification call
- 03Provide all reference materials (content, images, branding)
- 04We create a formal project plan and design brief
- 05You approve the scope before design begins
** This document is confidential and prepared exclusively for your project.